A specter is haunting our world– the specter of capitalist distraction.
The old forces of capital and the new giants of tech have entered into an alliance set upon squandering human experience in a manner and a scale unfamiliar to history. So far, they’re winning.
Not content with merely the dictatorial control of our working lives and the controlling of our behavior via incentives, they now endeavor to subordinate our every thought to their whims and our very understanding of the world to processes they control. They seek to be the facilitators of all discussion, the arbiters of all ideas, the sole authority in the shaping of the mind.
Comrades, the fight against the forces is nothing less than an existential struggle for the preconditions of our organizing.
Our most immediate task is instilling the working class with an awareness of the forces shaping their material conditions and how workers relate to each other and the capitalist class. This class consciousness must be followed with diligent study of the theoretical foundations of socialism on a mass scale, with the training of huge swaths of our fellow workers in an entirely new way of viewing and understanding the world.
Democratic socialism unavoidably requires an informed, passionate, and intellectual society. Without it, our movement will necessarily veer into authoritarianism. We must build this society brick by brick creating the seeds of a counter-hegemonic bloc in our party and building it out through education and alliances with other organizations. We confront this task in an environment in which vast rivers of capital are flowing in the opposite direction, sweeping the public away from the left’s platform and towards ignorance and isolation.
We are swimming upstream, and nowhere is this more acutely felt than in our relationships to algorithmic media: platforms in which content is delivered not by user curation but instead by fiendishly effective automated models. The modern incarnations of these platforms arose from traditional social media and have been supercharged by the introduction of artificial intelligence (AI) algorithms.
While inscrutable and complex, these models are shaped by material forces and optimized for the interests of the platform owners, formed by directives to increase engagement time and engagement intensity. Bluntly, the ruling class has devised an evolving machine with which it can squander human life and control the human experience. As this machine perfects itself, it squeezes away more and more of our lives. Over the last two decades it has utterly consumed us.
Our lived experience is zero-sum. Every moment spent on these platforms is a moment not spent with family, creating art, or improving oneself. When there is a ubiquitous source of instant, endless dopamine, the opportunity cost of doing literally anything else becomes higher. This includes organizing for a socialist future.
Political education is work, both in presenting the information and in absorbing it. That task becomes much harder when participants’ brains are being trained every day to expect only the shortest, easiest-to-digest content it is possible to produce. We each have a duty to enthusiastically learn, understand, and advance the theoretical cause of socialism. This is essentially impossible without the ability to read and digest the foundational texts of our movement.
Today, every page of theory we read must compete directly for time and attention with precisely targeted rage-bait, brain rot, bad faith content, and advertising, a deluge of maximally stimulating information that our brains are wholly unequipped to handle. Being constantly buffeted by such content has a strange dual effect familiar to all of us, a sort of pacified rage, a despair without definite cause or real depth, the result of being thrown back and forth between the extremes of emotion every few seconds.
It is certainly possible to channel the discontent this creates, dulled as it is, and use it to our benefit. Indeed, algorithmic media can be an engine of radicalization. But this requires the careful strategy of a communications team. As rank-and-file members, efforts to agitate on social media are worse than useless. They prove exhausting and divisive, wasting organizer capacity and burning members out of the movement entirely.
Even if we attempt to engage in good-faith discussion, these efforts are shown to the two groups most likely to respond strongly: those who already agree with us and those who will be enraged by us. That is, online agitation is shown to the groups of people we least want to reach!
It is tempting then, to believe that algorithmic media can be useful in our bubble, among comrades. This conclusion underestimates the distortions inherent to the medium. As a rule, curation algorithms punish heavily any content that causes the user to leave the app. Longer posts do this. The pause necessary to engage gives the brain a chance to return to reality and opt out of further scrolling. Posts that link outside of the app, whether sending users to a call to action, an event signup, or simply a source of considered, long-form information (as is necessary in informed debate) are suppressed most of all.
The force of the algorithm thus pushes essays towards paragraphs, paragraphs towards blurbs, and blurbs to mere slogans. These slogans in some respects reflect correct ideas, but are only understood as such by those familiar with the underlying reasoning, the forces at play, and the conditions in which the idea is formed. Outside of this context, these slogans readily strawman themselves and can be wielded as a cudgel by the right to alienate potential progressive and liberal allies. At worst, these slogans take on a life of their own, leading astray party decision-making, undermining tactical flexibility, and eroding all nuance. Instead of making our ideas accessible to the masses, we risk debasing our ideas to vagaries.
All this is to say nothing of the inherent flaws of a written medium– lack of conversational context and body language clues, alienation from the other participants, and the difficulty of conveying ideas in text in the first place. The discourse on algorithmic media platforms necessarily devolves into people parroting slogans that are understood by neither the author or the reader, the most shrill and irritating examples being lifted up and circulated while any conversation of value is suppressed. This is not a failure of our ideas or our movement. It is not a reflection of who we are, or even who our ideological opponents are. It is a circus in which we are all both the clowns and the audience.
Of course, infighting and fragmentation happen on these platforms; they are literally designed to divide and enrage! They draw us into endless, pointless sideshows. They exhaust our spirit and attack our unity. They undermine our solidarity and convince us of lies. They deprive us of the most essential element of organizing, human to human connection, where the fire of socialism can be felt and the ideas which constitute it can be discussed without interference.
So what can we do about this? Set screen time limits and have a friend or partner set the unlock code. You can gradually reduce the time or go cold turkey. Try getting in the habit of turning your phone completely off and setting it physically away from you. Remember that short-form video is the most powerful stimulant and the hardest to kick. For the genuinely social uses of platforms like Instagram (posts about upcoming events, keeping tabs on distant friends, etc.), restrict your use to a laptop or desktop computer. You do not need it accessible on your phone at all times.
If nothing else, stop arguing online. You are wasting your capacity and your energy, allowing the framing of debate to be undermined in ways that lead to incorrect conclusions. Take those discussions to your branch meetings, to social events, to essays in Midwest Socialist. The issues of our day are too important to be confined to a screen and too complex to fit in a character limit.
Once you wean yourself off the digital ketamine of algorithmic media, tasks that once sounded impossible will become invigorating. Every part of your life can be richer, your brain quieter, your focus deeper, your time spent on the pursuits that matter to you. Today can be the day you take the first step towards that goal.
So, comrades, let us throw off the yoke of so-called “social media” and burn it in the fires of intellectualism and solidarity! Do not let yourself be controlled by our enemies, do not undermine our movement by subordinating yourself to the tools of the billionaire class! A better world lies ahead, let us forge the path together.
